The Biodiversity Group
6 - 9 weeks
Can be done remotely
Tucson, Arizona
Website development
2 projects

Posted
Member since 2016-12-17

This project is currently inactive, and cannot accept applications at this time.

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Project Overview

We are looking for a SEO specialist to work hands-on with our three organizational websites. Each is relatively small, and about 50 pages in total need SEO improvement. Our websites are supported by a $40,000/mo Google Adwords Grant, and we receive a high clickthrough rate (3-4%), but wish to improve our conversions and drive more relevant traffic to our sites, in order to achieve more donations, as well as sales of our products and services. Although we do not expect you to have to work directly with our Adwords account, the account will be made available so that keywording can be used to align with our page SEO. Time and interest permitting, you can help us modify our Adwords campaigns specifically to match the new SEO.We've got a great mission, are a fun group to work with, and have a tangible, achievable goal for this Taproot+ project: to increase website hit conversions. Our responsive websites are already in place, are visually appealing, and are functioning well on a technical level, and we have a high Adwords advertising budget to work with. So, we have a great foundation for you to help improve!

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Nonprofit Overview

To achieve conservation by bringing together an international network of citizens, scientists, and photographers to gather and share data and images of overlooked species in underserved places.

Skills

Google ad words
Social media strategy
Sales
Communications
Content management
Marketing strategy