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Kingsman Academy Public Charter School

Digital marketing strategy

Marketing Strategy

Project details

Target skills

  • Marketing strategy
  • Marketing management
  • Social media strategy
  • Content management

Project need

Kingsman Academy Public Charter School serves at-risk students in Washington, D.C. We are a young school -- opening in 2015 -- and we need to improve our online presence. I am the new point-person for social media and digital marketing at the school, but I don't have experience in that area. I would like someone to work with me to develop a digital marketing strategy. With your help, I will set up the structure and protocols for our digital marketing and social media use that our team can execute over the next two years. We serve students who are at risk of dropping out of school, approximately 50% of whom also have a learning disability. We are doing amazing work with our students, but we need to do a better job communicating the work we are doing to the community. As a charter school, we have to prove our effectiveness to stay open. We need help using digital marketing and social media to communicate the great things going on in our school to the larger community, attract talented educators to our school, and share good news within our school community. (We don't have to worry about attracting students, which is nice). I have been given full access to the school's social media accounts, which are currently maintained sporadically by the school directors. I have pretty much complete autonomy to develop the digital marketing strategy and practices, and there is no pressing deadline for having the work done. I have recently created a new website for the school using Wix. Here is the current live site: https://www.kingsmanacademy.org/ and here is the new site I made that we have not launched yet: https://sthkingsman.wixsite.com/kav2 . Here are the school's current social media sites: https://www.instagram.com/kingsmanacademy/ https://twitter.com/kingsmanacademy?lang=en https://www.facebook.com/kingsmanacademypcs/ . I recently took a 1-day digital marketing boot camp at General Assembly, so I know the general idea of what kinds of things we need to do, but I don't know how to use any of the many tools that would help us have an effective digital marketing program. Thanks for considering working with us!

Organization's mission

The mission of Kingsman Academy is to provide an individualized and rigorous education in a supportive environment to prepare scholars for post-secondary success and responsible citizenship.

Step 1: Apply

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

More questions? Check out our FAQ

Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Kingsman Academy Public Charter School, and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.