Public RelationsPR strategy and execution plan for College Possible
I was hired in January 2018 when goals to obtain several media hits were already in place. I had ZERO PR experience and was new to the Portland area, so I didn't have any media relationships. I needed help! Thankfully I knew of Taproot from working in the volunteer engagement field and quickly went to them for help. I knew that I would find skilled, talented volunteers through Taproot... and I was right! Less than 24 hours after I posted the pro bono project, I received an email from a Portland local and PR expert.
Taproot had thorough information on what it takes to successfully engage a business professional. They also provided our volunteer with tools for what to expect from the nonprofit. Taproot suggested questions for both of us to ask during the initial meeting to help ensure that we were a good fit. They made the introduction seamless. Plus, we never would have found our awesome volunteer to begin with without Taproot's posting and advertisement of our opportunity!
